Hypebeast -
7 Jan 2013 18:00

In this issue of Essentials we catch up with Graeme Gaughan; communications director at London fashion agency IPR and the creative director of Tourne de Transmission. TDT's vision is to generate a message through combing words and visuals to re-create the classic T-Shirt into a billboard-esque portrayal of an idea or statement. As creative director Gaughan's role in the TDT process is to oversee the themes of each season's collection and to curate the ideas for print on the product. One of the m...
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